SWOT analysis

It’s a technique to know your strength, weaknesses, opportunities and threats in person, product or business

Strength and weaknesses are internal (which you have)
Opportunities     and threats are external (comes from outside)

It helps to understand, analyze and organize and compare


Strength (capabilities and resources which gives advantage)
What can you do well?
What is unique in you?
What do you have?
What are your strength?
Who supports you?

Weaknesses (absence of something needed)
What are your needs?
Where do you need to improve  ?
What do you don’t have?
What are your weaknesses?

Opportunities (for profit or growth)
What are your costumers needs?
Where do you see the need of improvement?
What is new ?
Can you turn your strength into opportunities?

Threats
Changes
Something new
Emergency


       


I helps us to be aware of self and the environment
It’s a tool identifying, organizing, presenting the way
Discover opportunities, minimize threats